Does This Apply to Me?
If your website's URL ends in "business.site" or "negocio.site," it's time to take action because these sites are being phased out soon.
Don't worry, though! We're here to help you make a smooth transition. This transition toolkit details what to do next why it matters, and what will happen to your business's web presence. The section below details common questions about your website and what the future holds.
What will happen to my site?
Your website created with Google Business Profiles will be deactivated in March 2024. This means that your current site, as it exists on Google's platform, will no longer be operational or accessible in its present form.
What happens if they try to visit my site?
After your site is turned off in March 2024, customers attempting to visit it will be automatically redirected to your Google Business Profile. This redirection will be in place until June 10, 2024. After this date, visitors will receive a “page not found” error when they try to access your website.
Is my Google Business profile going away?
No, your Google My Business profile is not going away. It will remain active and unaffected by the discontinuation of the website service. Your Business Profile will continue to serve as a platform for showcasing your business, sharing important information, and connecting with customers.
What Can I Do?
If your website made with Google Business Profiles is being turned off, you have several options. First, consider creating a new website using alternative and update your Google Business Profile with this new website address. Secondly, if you're running Ads campaigns linked to your current Google Business Profile website, update them to direct to a new site before March 1, 2024, to ensure they continue running smoothly. Lastly, if you're using a custom domain name, set up a redirect from this domain to your new website before June 10, 2024, to maintain web traffic flow and avoid losing visitors.
Create a New Site
If your existing website was created using Google Business Profiles, it's time to build a new one to maintain your online presence. Choose from various website builders like Wix, Squarespace, WordPress, or Google Sites. These platforms offer user-friendly interfaces and customizable templates, making it easy to design a site that aligns with your brand. Remember to update your Google Business Profile with your new site's URL. Need guidance? Check out online tutorials or consider hiring a professional web designer for a more tailored approach.
Have no Website
If you're operating your business, you might wonder if you really need one. In today’s digital age, having an online presence is essential. While a Google Business Profile is beneficial, a dedicated website offers far more control and opportunities for growth. It’s not just a digital business card; it's a platform where you can deeply engage with customers, showcase your products or services, and establish credibility. Think of it as an investment in your brand’s future. Even a simple, well-designed site with basic functionality can make a significant difference.
Partner to Build a Site
For those who prefer a more hands-off approach or need specialized features, partnering with a web development agency or a freelance web designer can be a great option. A professional can offer custom solutions tailored to your business needs, ensuring your website not only looks great but also functions effectively. They can handle everything from design to SEO optimization. This partnership can save you time and ensure a professional and polished online presence, which can significantly benefit your business in the long term.
What's a "Good Website"?
A good website serves as a pivotal tool for your business, offering both functionality and acting as a powerful sales asset. It should be designed not only with to look good but also with a focus on utility and user experience. This includes features such as seamless appointment booking systems, easy access to customer inquiries, clear service listings, and intuitive navigation. These elements ensure that your website isn't just a digital brochure but a dynamic platform that enhances your business operations and customer interactions.
Funtionality
The functionality of a website is crucial in enhancing the user experience and streamlining business operations. A prime example is the integration of an online booking system. This feature is vital for service-oriented businesses like salons, medical clinics, or consulting firms. By allowing clients to book appointments directly through the website, the business can reduce administrative workload, minimize scheduling conflicts, and improve client satisfaction. Such a system can also provide useful features like automated reminders, calendar integration, and customizable booking forms, making it a versatile tool for both the business and its clients.
Sales
In terms of sales, take the example of an online electronics store. Their website should be designed to showcase a wide range of products with detailed specifications, customer reviews, and comparison options. A straightforward and secure checkout process, along with clear calls to action, are critical to guide customers through the buying process smoothly. This approach not only enhances the customer shopping experience but also directly boosts the store's online sales.
Lead Generation
Regarding lead generation, a fitness center's website can serve as an excellent example. By offering free trial memberships or fitness guides in exchange for email signups, the website can effectively capture the contact information of potential members. Interactive elements like BMI calculators or personalized workout plan generators can also engage visitors and encourage them to leave their details. This strategy turns the website into a powerful tool for generating leads and growing the fitness center's client base.
Discoverability
Let's take an example of a service based business, such as a landscaping company, discoverability is essential to attract local clients. Implementing robust local SEO strategies is crucial. This includes optimizing the website with location-specific keywords, such as “landscaping services in [City Name]” or “best garden designers near [Area],” to appear in search results when potential customers in the vicinity search for these services. The business should also leverage Google My Business to appear in local directories and maps, making it easier for clients to find and contact them. Regular updates with project portfolios, client testimonials, and engaging blog content about landscaping tips can further improve the website's search engine ranking, enhancing overall discoverability and drawing in more local clientele.
Where Do I Build My site?
If your website made with Google Business Profiles is being turned off, you have several options. First, consider creating a new website using alternative and update your Google Business Profile with this new website address. Secondly, if you're running Ads campaigns linked to your current Google Business Profile website, update them to direct to a new site before March 1, 2024, to ensure they continue running smoothly. Lastly, if you're using a custom domain name, set up a redirect from this domain to your new website before June 10, 2024, to maintain web traffic flow and avoid losing visitors.
Wix Studio
Pros:
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Most Comprehensive Solution: Offers a wide range of features and tools suitable for various business needs.
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Business-Centric Apps: Provides apps and integrations specifically designed for business purposes.
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Drag and Drop Editor: Easy to use, allowing for quick website building without needing coding skills.
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Great Coding Flexibility: Offers options for custom coding, making it suitable for more complex site requirements.
Cons:
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Might be overwhelming for beginners due to its extensive features.
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Can be more expensive than other options, especially when adding multiple apps or advanced features.
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Websites can sometimes load slower, especially if they are feature-rich or have complex designs.
Suited for: Businesses looking for a comprehensive, all-in-one website solution with both ease of use and the ability for advanced customization. Ideal for those who want flexibility in design and functionality without needing extensive technical knowledge.
Squarespace
Pros:
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Easiest to Get Started: User-friendly, with straightforward setup processes.
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Simple to Modify: Offers ease of customization through its templates and design options.
Cons:
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Limited Coding: Not as flexible for those who want to do extensive custom coding.
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Limited Growth Potential: May not scale as well for larger businesses or those requiring more complex functions
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Limited Design Options: While designs are sleek, there are fewer templates and customization options compared to some competitors.
Suited for: Starting businesses, events, freelancers, and creative professionals who prioritize showcase their portfolios and do not value complex functionality or scalability.
Shopify
Pros:
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Excellent Product Management: Strong tools for managing inventory, sales, and customer data.
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Excellent eCommerce: Robust e-commerce features including various payment gateway integrations.
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Payment Gateways: Offers a wide range of payment options for customers.
Cons:
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Monthly fees can be high, especially with added transaction fees.
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Less versatile for non-e-commerce websites.
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Customization can require knowledge of Shopify’s own coding language, Liquid.
Suited for: Businesses focused primarily on selling physical products, especially those needing strong inventory and sales management tools.
WordPress
Pros:
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Cheapest Option: Offers a free version; even paid plans are generally more affordable.
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Highly Customizable: Thousands of plugins and themes available for extensive customization.
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Large Community Support: Extensive community and resources for help and learning.
Cons:
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Dated Technology: Some users find the interface and technology less modern compared to newer platforms.
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Difficult to Set Up: Can be challenging for beginners, especially when dealing with hosting and plugins.
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Susceptible to Viruses and Vulnerabilities: Requires regular updates and maintenance for security.
Suited for: Individuals and businesses looking for the cheapest website, and who have the time and resources to manage and protect it from exploits. Ideal for those comfortable with technology or willing to invest in learning.
What If I'm Not a Web Designer?
If web design is not your forte, it's often more productive to focus on your core business strengths and delegate website creation to professionals. Hiring a skilled team brings their expertise in creating visually appealing, user-friendly, up-to-date websites with functionality that makes your business run smoother. These experts handle everything from design and content creation and ongoing maintenance, ensuring your website effectively represents your business without diverting your attention from your primary business activities. This approach allows you to concentrate on what you do best, while a dedicated team ensures your online presence is compelling and functional.
Talk to a real person who can help you get in the right direction - for free!
Understanding the challenges and intricacies of website migration, we are here to offer our support and expertise. If you're facing the task of moving your website to a new platform and want it handled smoothly and efficiently, consider scheduling a consultation with us. This isn't about a sales pitch; it's about providing you with the necessary resources and guidance to ensure a seamless transition. Our team is equipped to assist you in migrating your site, ensuring that your online presence remains strong and uninterrupted. Book an appointment with us to discuss how we can be a resource in your website migration journey.
Email: googlemybusiness@skyfeatherstudios.com
Phone: (206) 659-7301
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